Broker Opinion of Value · Altadena, CA · Eaton Fire Rebuild Site
2500 Lake Ave
Altadena, CA 91001
Eaton Fire–Destroyed Multifamily Site | Like-for-Like Rebuild Rights | LCC3 Zoning
Lot Size
7,840 SF
Acreage
0.18 AC
Pre-Fire Units
7 Units
Zoning
LCC3
APN
5845-002-014
Suggested List Price
TBD
Luka Leader
Associate Investments · LAAA Team
(818) 212-2743
GS
Glen Scher
Senior Managing Director
(818) 212-2808
FN
Filip Niculete
Senior Managing Director
(818) 212-2748
01
The Opportunity

2500 Lake Ave represents a rare, investor-ready multifamily rebuild opportunity in the heart of Altadena, California. The 7,840 SF parcel — completely destroyed in the January 2025 Eaton Fire — carries confirmed like-for-like rebuild rights for its pre-fire 7-unit residential program, plus meaningful upside through ADU additions and density bonus layering under state law.

The property sits on Lake Avenue, Altadena's primary commercial corridor and the area's most active redevelopment spine. With 70%+ of Altadena's rental stock wiped out by the Eaton Fire, multifamily rebuild sites along transit-accessible corridors are exceptionally scarce — and demand from developers, owner-operators, and institutional investors is high.

Critically, newly rebuilt multifamily units in the Eaton Fire zone are exempt from the County's Rent Stabilization Ordinance (RSO), enabling a developer to underwrite market-rate rents from day one — a structural advantage unavailable on conventional acquisition deals in this submarket.

Finding 01
Confirmed Like-for-Like Rebuild Rights
LA County's fire rebuild ordinance grants the right to rebuild the pre-fire structure in-kind — same size, same use, same footprint — with up to a 10% expansion envelope.
Finding 02
RSO Exemption on Rebuild
Newly constructed units in the Eaton Fire zone are not subject to the County RSO, allowing underwriting at uncapped market rents — a critical yield advantage versus existing multifamily.
Finding 03
ADU + Density Bonus Upside
State ADU law and the Density Bonus Law may allow additional units beyond the like-for-like rebuild count, potentially unlocking 9–12+ total units on the parcel. Verification with LA County Planning recommended.
Finding 04
Lake Ave Corridor — Altadena's Most Active Spine
Frontage on Altadena's primary commercial and transit corridor. Walking distance to transit, retail, and community amenities. Submarket demand is structurally undersupplied post-fire.
Finding 05
Streamlined Permitting Pathway
LA County's one-stop fire rebuild permit center and Governor's Executive Orders targeting 30-day permit processing create a faster-than-normal entitlement runway for qualified rebuild projects.

02
Subject Property
FieldDetail
Address2500 Lake Ave, Altadena, CA 91001
APN5845-002-014
CountyLos Angeles (Unincorporated)
ZoningLCC3 — Limited Commercial
Legal DescriptionTract No. 7832, Lots 21, 22 & 23 and N 24.886 ft of Lot 24
Lot Size7,840 SF (0.18 acres)
Pre-Fire Building SF5,568 SF
Pre-Fire Units7 Residential Units
Year Built1953 (destroyed 2025)
Fire StatusTotal Loss — Eaton Fire, January 2025
Flood ZoneZone B/X (Moderate, 100–500yr)
Current ConditionCleared / Debris removal completed ⚑
⚑ Debris removal status to be confirmed with LA County.
Pre-Fire ProgramDetail
Total Units7
Building SF5,568 SF
Avg Unit SF~795 SF / unit
Stories2
ParkingTo be verified
Unit MixTo be verified (est. 1–2 BR)
Pre-Fire Rent RollTo be obtained from owner
Rebuild Envelope
Under the LA County like-for-like ordinance, the owner has the right to rebuild up to 5,768 SF (5,568 SF + 10% expansion allowance) in the same location and for the same residential use without discretionary entitlement review.

03
Eaton Fire Rebuild Rights & Density Protection

The January 2025 Eaton Fire destroyed approximately 9,400+ structures in Altadena, including an estimated 618+ multifamily units — likely a significant undercount. Against this backdrop of massive supply destruction, LA County has established a streamlined rebuild framework that makes fire-site acquisitions uniquely compelling.

For a buyer of 2500 Lake Ave, the rebuild rights create a ministerial path to 7 units (extendable to 7+ via ADUs and Density Bonus) that bypasses the discretionary entitlement process that has historically made ground-up multifamily development in unincorporated Altadena slow and uncertain.

Like-for-Like Units
7
Ministerial — no hearing required
Max Rebuild SF
5,768
Pre-fire + 10% allowance
ADU Potential
+2–3
Pending County confirmation ⚑
Total Units Upside
9–12+
With Density Bonus layering ⚑
RSO Status
Exempt
New construction post-fire
Permit Pathway
Streamlined
One-stop fire rebuild center
Developer Pathway Comparison
Pathway Units Entitlement Est. Timeline RSO Exempt?
Like-for-Like Rebuild (Base) Recommended 7 Ministerial / No Hearing ~6–12 months Yes
Like-for-Like + ADUs 9–10 Ministerial ~9–15 months Yes
Like-for-Like + ADUs + Density Bonus 10–12+ Mostly Ministerial ⚑ ~12–18 months Yes
Ground-Up New Development (LCC3) TBD Discretionary 18–36+ months Yes
⚑ ADU count and Density Bonus eligibility to be confirmed with LA County Department of Regional Planning. Governor's Executive Orders targeting 30-day permit processing apply to qualified rebuild projects.

04
Altadena, CA — Post-Fire Supply Shortage

Altadena is an unincorporated community at the base of the San Gabriel Mountains in northeast Los Angeles County, directly adjacent to Pasadena. Pre-fire, the area was characterized by a tight rental market, strong demographics, and limited new housing supply — a combination that made multifamily assets in the submarket highly sought after. The Eaton Fire has dramatically compressed the supply side while leaving demand intact.

Market IndicatorData
SubmarketAltadena / Pasadena Corridor
1-Mile Population15,872
Median HH Income (1 mi)$141,758
Median Home Value (1 mi)$1,093,093
Avg Household Size2.60
Structures Destroyed (Eaton)9,400+
Multifamily Units Lost618+ (est. undercount)
Rental Stock in Fire Perimeter1,500+ units (70% of total)
Location Highlights
  • Lake Ave frontage — Altadena's primary commercial and pedestrian corridor with retail, dining, and services.
  • Transit access — Near Metro bus routes connecting to Pasadena and broader LA County transit network.
  • Employment proximity — Pasadena's tech, healthcare (Kaiser, Huntington), and education employers (Caltech, JPL) within minutes.
  • Post-fire rental premium — Severe supply destruction has compressed vacancy and elevated rents throughout the submarket.
  • High-income renter base — $141K+ median HH income within 1 mile supports premium market-rate rents.

05
Modeled Rebuild Program & Unit Economics

The baseline rebuild program assumes reconstruction of the 7 pre-fire units at the confirmed like-for-like entitlement basis. The program below models stabilized income at current Altadena market rents, accounting for the RSO exemption applicable to newly constructed fire-rebuild units.

Unit counts and mix shown below reflect the pre-fire program. Buyers should confirm ADU eligibility and Density Bonus potential with LA County Planning to quantify upside beyond the base 7-unit program.

Stabilized Income Build-Up (Base — 7 Units)
Unit TypeQtyEst. Rent/MoAnn. Gross
1 BR / 1 BA (~650 SF)4$2,400 ⚑$115,200
2 BR / 1 BA (~950 SF)3$3,000 ⚑$108,000
Gross Scheduled Income7$223,200
Vacancy & Credit Loss (5%)($11,160)
Effective Gross Income$212,040
Operating Expenses (~35%)($74,214)
Net Operating Income$137,826
⚑ Rent estimates based on current Altadena post-fire market conditions. To be verified against current comps.
Finished Value — Cap Rate Sensitivity
Exit Cap RateImplied Value$/Unit
4.00%$3,445,650$492,236
4.25%$3,242,965$463,281
4.50%$3,062,800$437,543
4.75%$2,901,600$414,514
5.00%$2,756,520$393,789
Based on $137,826 modeled NOI. 4.50% used as base case. All figures are estimates only.
ADU Upside Note
Each additional ADU (~$1,800–$2,000/mo) adds ~$40,000–$48,000 in NOI at stabilization. At a 4.50% cap, 2 ADUs could add ~$850K–$1.1M to finished value — not captured in base program above.

06
Land & Rebuild Site Comparables

The comparables below provide land value context for fire-affected multifamily sites and development land in the Altadena / Pasadena corridor. Buyer is encouraged to conduct independent comp verification through title records and broker network.

Comparable Sales — To Be Populated Insert 3–5 land sale or fire rebuild site comps here. Include: address, date, lot SF, units, price, $/SF land, $/unit, and brief note on similarity to subject.
# Address Sale Date Lot SF Units Sale Price $/Land SF $/Unit Notes
1 — To be added —
2 — To be added —
3 — To be added —

07
Development Cost & Land Value

The land residual analysis derives supportable land value by working backward from a stabilized finished-property value, deducting all-in development costs and a required developer profit margin. The result establishes the ceiling price a developer can pay for the land while achieving target returns.

Development Cost Build-Up (7 Units)
Cost ComponentEstimateBasis
Hard Construction (7 units × ~795 SF)⚑ TBD$/SF rebuild
Debris Removal / Site Prep⚑ TBDIf not completed
Soft Costs (Arch, Eng, Permits ~15%)⚑ TBD% of hard
Financing / Carry (~8% of total, 18 mo)⚑ TBDConstruction loan
Total Development Cost⚑ TBD
⚑ Rebuild cost estimates for Altadena fire sites are ranging $300–$450/SF for comparable multifamily. Hard cost to be confirmed with general contractor pricing.
Land Residual — Profit Margin Sensitivity
Developer ProfitResidual Land Value$/Land SF
15%⚑ Pending cost inputs
20% (Base)⚑ Pending cost inputs
25%⚑ Pending cost inputs
Residual values will be populated once hard cost estimates are confirmed. Finished value based on $3,062,800 at 4.50% cap.
Next Step
Obtain a contractor rebuild estimate to complete the land residual and support the recommended list price.

08
Broker Opinion of Value

The recommended list price will be set once land comps and the development cost build-up are finalized. Based on available market data and the confirmed like-for-like rebuild rights, we anticipate a trade range consistent with comparable Altadena fire sites with multifamily entitlements.

Recommended List Price
TBD
Pending cost inputs & comp review
Price / Land SF
TBD
Anchored to comp range
Price / Buildable Unit
TBD
7-unit base program
Finished Value (4.50% cap)
~$3.06M
Based on modeled NOI

09
Key Risks & Considerations
01
Rebuild Rights Verification
Like-for-like rebuild rights are subject to confirmation with LA County Department of Regional Planning. Buyer should independently verify the number of permitted units, allowable SF, and any conditions attached to the rebuild pathway prior to acquisition.
02
Construction Cost Escalation
Post-fire rebuilding demand has put significant upward pressure on labor and materials throughout LA County. Hard construction costs for Altadena multifamily rebuilds are currently elevated ($300–$450+/SF). Buyer should obtain current GC estimates before closing.
03
Debris Removal & Environmental
Fire-affected sites may contain hazardous materials. Buyer should confirm debris removal status, Phase I/II completion, and any DTSC or EPA clearances required before construction permits are issued.
04
Permitting Timeline Uncertainty
While Governor's Executive Orders target 30-day permitting, actual timelines may vary. Bottlenecks at the LA County one-stop rebuild center may extend timelines depending on application volume and completeness of submittal packages.
05
Insurance & Financing
Fire-impacted properties in Altadena may face restricted insurance availability and elevated premiums. Construction lenders may require additional underwriting on fire rebuild projects. Buyer to verify insurability and financing terms prior to close.
06
Rent & Value Projections
All rental rate and valuation estimates in this document are forward-looking projections based on current market conditions and are not guaranteed. Actual rents and values will depend on market conditions at the time of lease-up, which may differ materially.
LAAA Team · Marcus & Millichap
Contact Us
GS
Glen Scher
Senior Managing Director Investments
CA DRE: To be confirmed
FN
Filip Niculete
Senior Managing Director Investments
CA DRE: To be confirmed
Confidential — For Authorized Recipients Only

This Broker Opinion of Value ("BOV") has been prepared by the LAAA Team at Marcus & Millichap for confidential use by the intended recipient(s) only. It is not an appraisal and should not be relied upon as such. All financial projections, rental estimates, valuation figures, and development program assumptions contained herein are provided for illustrative purposes only and are based on information believed to be reliable but have not been independently verified. Actual results may differ materially. Rebuild eligibility, unit count, and permitting pathway are subject to independent verification with LA County Department of Regional Planning and other applicable agencies. Recipients are encouraged to conduct their own due diligence prior to making any investment decision. Marcus & Millichap does not guarantee the accuracy or completeness of any information contained herein.

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